I.G.B. Entertainment — Wedding DJ Website
An ongoing SEO, performance, and accessibility overhaul for a Northern Virginia-based wedding DJ company's existing WordPress/Elementor site, focused on fixing technical debt, restructuring heading hierarchy, and building out local SEO foundations across multiple client revision cycles.
- On-page SEO: meta titles/descriptions, image alt text, corrected H1–H3 heading hierarchy.
- Technical SEO: sitemap & robots.txt correction, 404/broken-link fixes, duplicate navigation menu removal.
- Structured data: Local Business and FAQ schema markup for rich search results.
- Accessibility fixes: frame titles, discernible link names, sequential heading order (PageSpeed 90+).
- Spam & security: SMTP setup via Google Workspace, form email delivery fix, WordPress Site Health cleanup.
- Social sharing: configured Open Graph image so links preview correctly on Facebook/social platforms.
- Delivered through multiple structured client revision rounds and internal QC passes.
Case Study Overview
The client's live WordPress site had broken internal links and 404 errors flagged by Semrush, duplicate navigation markup hurting crawl efficiency, incorrect heading hierarchy (headings used as styled text boxes instead of proper H1–H3 tags), missing image alt text/titles/captions, no structured data (schema) for local business or FAQs, no dedicated location/service pages, form spam and email deliverability issues, Google Site Health critical warnings (plugin auto-updates, background updates), and social share previews not pulling an image when the link was shared.
Ran a full on-page and technical SEO audit and resolved it in phases: corrected heading hierarchy (single H1, structured H2/H3 across services and FAQ sections), rewrote meta titles/descriptions, added image alt text and captions, fixed sitemap and robots.txt configuration, resolved 404s and broken internal links, removed the duplicate header/navigation code, configured SMTP with the client's Google Workspace to stop spam and fix form email delivery, set up an Open Graph share image so social links preview correctly, addressed Google PageSpeed accessibility issues (frame titles, discernible link names, sequential heading order), resolved WordPress Site Health critical issues, and restructured service offerings into dedicated pages (Bilingual DJ, Wedding DJ Package, Special Events/Budget-Friendly DJ) with FAQ accordions and a service-area map section — all delivered through several rounds of client-driven revisions and QC.
Delivered a cleaner, better-indexed WordPress site with corrected heading structure, a spam-free and reliably delivering contact form, fixed 404s/broken links, working social share previews, a 90+ Google PageSpeed accessibility score, resolved Site Health critical issues, and a structured local SEO foundation (schema-ready service pages, optimized metadata, service-area targeting for Northern Virginia, DC, and Maryland) — maintained through ongoing client revision rounds and ready to scale with future blog and location-page content.
Technical Stack Breakdown
Elementor Pro page builder on the existing WordPress theme, with the homepage hero, service package cards (Bilingual DJ, Wedding DJ, Budget Friendly DJ), FAQ accordion, and service-area map section rebuilt for consistent, accessible, responsive behavior.
WordPress core with Elementor/Elementor Pro, Classic Editor, WP Rocket for caching and performance, image optimization (Imagify), and SMTP integration via Google Workspace for reliable contact-form email delivery.
Standard WordPress MySQL setup; cleaned up legacy/duplicate database artifacts (old subdomain remnants, stale plugin data) surfaced during the Site Health critical-issue review.
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