CALM ABA Therapy — Healthcare Website Redesign
A full homepage redesign and layout modernization for a Maryland-based ABA (Applied Behavior Analysis) therapy center, built to feel modern, trustworthy, and healthcare-grade while keeping the existing content intact.
- Full homepage and site-wide layout redesign following a modern, healthcare-grade reference style.
- Clear CTA sections (Schedule Consultation / Begin Your Journey) placed across key pages.
- Six-service breakdown structure with individual dedicated service pages.
- Google Forms-based intake inquiry integration for lead capture.
- Local SEO optimization — meta titles, descriptions, and heading structure for Maryland-based ABA therapy search.
- Fully responsive design refined across desktop, tablet, and mobile through multiple QC rounds.
Case Study Overview
The client's existing WordPress site had an outdated, cluttered layout that didn't reflect a professional healthcare brand, lacked clear conversion paths for parents seeking therapy, and had no structured services or local SEO presence for ABA therapy searches in Maryland.
Redesigned the entire homepage and core page structure (Home, Services, About, Career, Contact) using Elementor Pro on the Hello Elementor theme, modeled after a healthcare-grade reference design. Rebuilt the layout with improved spacing, typography, and imagery, added clear CTA sections (Schedule Consultation / Begin Your Journey), an insurance-aware services breakdown across five distinct service pages (In-Home ABA, Center-Based ABA, Behavior & Education Consultation, School Consultations, Respite Care, Transition & Life Skills), an intake form integrated with Google Forms, and on-page SEO (meta titles, descriptions, heading structure) targeting local ABA therapy searches.
Delivered a fully responsive, professionally designed healthcare website with a clear service catalog, working lead-capture intake flow, and locally-optimized SEO structure, passing multi-round QC covering responsiveness, functional testing, and SEO best practices before client handover.
Technical Stack Breakdown
Elementor Pro page builder on the Hello Elementor theme, with custom sections for hero, services grid, process steps, and footer built for consistent responsive behavior across desktop, tablet, and mobile.
WordPress core with Classic Editor and Elementor Pro plugin stack; custom off-canvas mobile navigation and SMTP-based contact/intake form delivery.
Standard WordPress MySQL schema extended with Elementor page/template data and form submission handling via Google Forms integration.
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