Amilli Financial — Insurance Agency Website
An 8-page independent insurance agency website built from a client-provided reference site, covering health, life, and annuity products, with lead forms integrated directly into GoHighLevel and Google Reviews for social proof.
- 8-page site structure covering Home, About, Our Carriers, three Service pages, Join Our Team, and Contact.
- Lead capture forms integrated directly with GoHighLevel (GHL) CRM for automatic routing.
- Dedicated 'Join Our Team' recruiting page with a step-by-step agent onboarding process table.
- Google Reviews and client testimonials displayed for trust and credibility.
- Carrier logo showcase including Aetna, UnitedHealthcare, Mutual of Omaha, Transamerica, and others.
- Multiple QC and revision rounds fixing responsive spacing issues across mobile, tablet, and desktop.
Case Study Overview
The client's existing site was hosted on a platform they had no access to, and they needed a fully owned, modern, professional insurance agency website modeled after an industry reference site — with reliable lead capture routed into their GoHighLevel CRM, a dedicated recruiting page for new agents, and trust signals like Google Reviews.
Built a fresh 8-page WordPress site on Elementor (Home, About, Our Carriers, Health Insurance, Life Insurance, Annuities, Join Our Team, Contact), matching and improving on the client's reference design. Carried over the existing brand logo and color palette, embedded quote-request forms integrated with GoHighLevel for automatic lead routing, added a dedicated 'Join Our Team' recruiting page outlining the agent onboarding process, displayed carrier logos and Google Reviews for credibility, and refined layout and spacing across desktop, tablet, and mobile through multiple QC and client revision rounds.
Delivered a fully responsive, professional insurance agency website with working CRM-connected lead forms, a clear service breakdown across three insurance products, and a functioning agent-recruitment funnel, replacing a site the client previously couldn't access or control.
Technical Stack Breakdown
Elementor page builder on WordPress, with custom sections for hero lead-capture forms, carrier logo carousels, testimonial sliders, and a multi-step 'Join Our Team' process table.
WordPress core with Elementor plugin stack, GoHighLevel (GHL) CRM webhook integration for form submissions, and SMTP configuration for backup email notifications.
Standard WordPress MySQL schema for content and media, with lead data passed through to the external GoHighLevel CRM rather than stored locally.
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