OMLI Trading — Global Minerals Trading Website
A corporate B2B website built for a U.S.-based international minerals trading company, designed to establish credibility, showcase global scale, and communicate their rock salt, rock phosphate, and sulfur trade operations to industrial buyers.
- Homepage rebuilt around a clear one-sentence value proposition and strong CTAs (Request a Supply Quote, Download Company Profile).
- Key company statistics section (600,000+ MT exported, 15+ years, 4 major markets, founded 2008) for instant credibility.
- Dedicated product pages for Rock Salt, Rock Phosphate, and Sulfur with industrial use-case breakdowns.
- Global supply network map visualizing Egypt-to-USA/Canada/Brazil/India trade routes.
- Expanded site structure (About, Products, Operations, Logistics, Growth Strategy, Vision & Mission, Contact) to reflect true company scale.
- Multiple client revision rounds addressing copy accuracy, product imagery, leadership bios, and layout refinement.
Case Study Overview
The client, an international commodity trading company, needed a website that immediately communicated scale and trust to industrial buyers, but lacked a clear value proposition on the homepage, had no company statistics or global operations visibility, weak product presentation, and a thin page structure that made the business feel smaller than it actually was.
Designed and built a full multi-page corporate site (Home, About Us, Products, Operations, Logistics, Growth Strategy, Vision & Mission, Contact Us) on WordPress with Elementor Pro. Added a strong hero headline with a clear one-line company positioning, key trust-building statistics (600,000+ MT exported annually, 15+ years in trade, 4 major markets, founding year), a dedicated products section for Rock Salt, Rock Phosphate, and Sulfur with industrial applications, an interactive global supply network map connecting Egypt operations to U.S./Canada/Brazil/India markets, a logistics & supply chain section, and a sustainability section — all refined across multiple revision rounds based on direct client feedback on copy accuracy, imagery, and layout.
Delivered a professional, scale-communicating corporate website that positions the client as a credible global minerals supplier, with accurate company data, leadership profiles, a functioning contact/quote request flow, and a fully responsive layout across devices.
Technical Stack Breakdown
Elementor Pro page builder on WordPress, with custom sections for hero stats, product cards, an interactive global operations map, and a sticky header navigation.
WordPress core with Elementor Pro plugin stack, structured multi-page architecture (8 core pages) for SEO and content scalability.
Standard WordPress MySQL schema managing page content, media library assets, and contact form submissions.
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