Storage Shelter Solutions — Industrial Storage Website Rebuild
A phased WordPress rebuild for a UK-based industrial storage shelter company, recreating their existing site with a purchased premium theme (Industrie) matched to a client-approved demo, expanding from four core pages into a full multi-category product and project showcase.
- Phase 1 delivery of 4 priority pages (Home, About Us, Container Canopies, Contact Us) matched to a client-provided theme demo.
- Multi-round revision cycles covering homepage simplification, hover-effect removal, and About Us typography adjustments.
- Mega-menu navigation with nested Temporary Buildings and Steel Buildings product categories.
- Staging environment set up for client review before production deployment.
- Header and product photos matched individually to each shelter type per client request.
- Expanded scope beyond initial 4 pages into a full product catalog, Projects/Portfolio section, Industries page, and blog.
- Content and SEO structure carried over from the client's original site to preserve existing rankings.
Case Study Overview
The client had already purchased the Industrie theme from ThemeForest and wanted their existing site — covering tents, carports, container canopies, and steel buildings — rebuilt on it to match a specific reference demo, without losing their existing branding, content, or SEO structure. They preferred a phased rollout, starting with 4 priority pages before expanding to the rest of the site, and needed a safe staging-to-production workflow so their team could review changes before going live.
Delivered Phase 1 with 4 core pages (Home, About Us, Container Canopies, Contact Us) built on the Industrie theme and matched to the client's chosen demo reference. Iterated through multiple rounds of client feedback — simplifying the homepage back toward the original video-hero layout, removing unwanted hover effects, adjusting the About Us typography hierarchy, and swapping header/product photos to match each shelter type. Restructured the navigation into a mega-menu with nested Temporary Buildings (Container Canopies, Storage Tents, Carports, Livestock Shelters) and Steel Buildings (Insulated, Non-Insulated, Round Storage) categories, plus Projects, Industries, and Portfolio sections. Set up a staging environment so the client could review and approve changes before pushing to production, and expanded the build well beyond the original 4 pages into a full product catalog, project case studies, and blog.
Delivered a fully rebuilt, phased WordPress site that preserved the client's existing content and SEO value while modernizing the design on their purchased theme, with a nested mega-menu for easy product navigation, a working staging-to-production workflow, and a growing library of project case studies and blog content the client can manage independently.
Technical Stack Breakdown
Elementor page builder on the Industrie (ThemeForest) theme, with a custom nested mega-menu (Temporary Buildings / Steel Buildings sub-categories), video hero section, and portfolio/case-study templates for recent installations.
WordPress core with the Industrie theme and Elementor plugin stack, staging-to-production deployment workflow, and SEO essentials configured per client requirements.
Standard WordPress MySQL schema for pages, products, portfolio/case-study posts, and blog content, migrated forward from the client's original site.
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