Blink ESS — Energy Storage Company Website Redesign
A full structural and content redesign for a Canadian commercial & industrial Battery Energy Storage Systems (BESS) company, transforming a basic corporate site into a multi-page platform with a dedicated media/press hub, an interactive lease-finance calculator, and a certified contractor directory.
- New dedicated Media Room page: press releases, image library, company milestones timeline, and downloadable media/press kit.
- New Contractor Directory page with Silver/Gold/Platinum certified-installer tier system and application flow.
- Expanded Partners page showcasing the global partner/EPC network.
- Custom interactive Lease / Finance / Cash payment calculator on the homepage.
- Sitewide content and copy updates (About section, phone number, global office locations: Mississauga, Las Vegas, Shenzhen).
- Full responsive rebuild across desktop, tablet, and mobile with placeholder media blocks for pending client assets.
Case Study Overview
The client's existing Webflow site had a shallow structure with no dedicated space for press/media content, no way to showcase their certified installer network, a thin partner section, and content that didn't clearly communicate their turnkey financing model. The site also needed to be fully responsive and required updated brand/company copy across pages.
Rebuilt the site architecture on Webflow with new dedicated pages — Media Room (press releases, image library, company milestones, downloadable media kit), Contractor Directory (searchable installer network with a Silver/Gold/Platinum certification tier system), and an expanded Partners page — alongside a redesigned homepage featuring a custom-built Lease/Finance/Cash payment calculator widget. Integrated the client-provided About copy, updated contact details, and added the three global office locations (Mississauga HQ, Las Vegas USA office, Shenzhen R&D hub) to the Company page. Restructured content across all pages for clearer readability and rebuilt navigation and layouts for full mobile responsiveness, using placeholder media blocks in sections awaiting final client assets.
Delivered a fully responsive, multi-page corporate website with three new major sections (Media, Contractor Directory, expanded Partners), an interactive finance calculator for lease/finance/cash options, and a clearer information architecture — giving the client a scalable platform to publish press content, showcase their 122+ installer network, and support lead generation for their B2B storage business.
Technical Stack Breakdown
Webflow visual builder with custom interactions and a JavaScript-driven lease/finance/cash payment calculator embedded on the homepage; responsive layouts rebuilt across desktop, tablet, and mobile breakpoints.
Webflow CMS collections powering the Media Room press releases/news feed and the Contractor Directory installer listings; native Webflow form handling for contact, installer applications, and newsroom signups.
Webflow CMS collections for press releases, image library items, milestones, and contractor/installer profiles (tier, rating, project count, location).
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