Clear Progress ABA WordPress Website Build
A full 8 page WordPress website built from scratch for a New Jersey based ABA (Applied Behavior Analysis) therapy provider, designed to feel trustworthy, healthcare grade, and conversion focused for parents seeking therapy services for their children.
- 8 page site built from a reference design: Home, Our Approach, Services, About Us, Insurance, Contact, Jobs, and Resources.
- SMTP based contact form with verified email delivery to the client's inbox.
- Job application form with screening questions and resume upload for recruiting.
- Insurance provider showcase with expandable list of accepted plans and a fallback message for unlisted plans.
- Client supplied FAQ, Privacy Policy, Terms & Conditions, and HIPAA Notice of Privacy Practices content integrated as dedicated pages.
- Logo and imagery treatment (no human faces, translucent logo fix) per client brand guidelines.
- Mobile specific bug fixes for navigation, homepage image caching, and footer/copyright display.
- Social media integration (Instagram, LinkedIn, Facebook, TikTok) and corrected office address formatting.
Case Study Overview
The client, a BCBA owned ABA therapy practice, needed a brand new website built from a reference design with no existing site to work from. Requirements included a working contact form that delivered to the client's email, a job application form with resume upload for recruiting, HIPAA compliant privacy and policy documentation, insurance provider transparency, and a fully responsive experience across desktop and mobile.
Built an 8 page site (Home, Our Approach, Services, About Us, Insurance, Contact, Jobs, Resources) on WordPress with Elementor, modeled after a reference design and matched to the client's brand colors and logo. Implemented SMTP-based email delivery for the contact form, a multi-question job application form with resume upload for the Careers page, an insurance provider showcase with expandable plan listings, a rewritten FAQ section explaining ABA therapy in client approved language, and HIPAA compliant Privacy Policy, Terms & Conditions, and Notice of Privacy Practices pages built from client supplied legal documents. Iterated through 8 rounds of client revisions covering copy changes, logo/image treatment (removing human faces per client preference), footer and navigation fixes, mobile-specific rendering issues, and social media link corrections.
Delivered a fully responsive, HIPAA conscious healthcare website with working lead capture and job application forms, accurate insurance and FAQ content, and a polished BCBA owned brand presencecompleted across 8 rounds of client revisions from initial build through final QC and handover.
Technical Stack Breakdown
Elementor page builder with custom sections for hero, insurance grid, FAQ accordion, careers/application form, and footer, refined across multiple QC rounds for consistent behavior on desktop and mobile.
WordPress core with Elementor plugin stack; SMTP-configured contact form with email delivery to the client inbox, and a job application form supporting resume file uploads.
Standard WordPress MySQL schema extended with Elementor page/template data and form submission handling for both the contact and job application forms.
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