Rollz For Days — Toilet Roll Subscription Store with Local Delivery
A WordPress and WooCommerce subscription storefront for monthly toilet roll deliveries, offering two plans for 20 or 25 rolls, Stripe payment gateway integration, a defined local delivery area, and a local pickup option supported by clear pricing and subscription guidance.
- WordPress and WooCommerce storefront built around a recurring monthly toilet roll subscription offer.
- Two subscription products for 20 and 25 rolls, with explicit quantities and monthly GBP pricing.
- WooCommerce Stripe payment gateway integration for the subscription purchase flow.
- Local delivery scope based on the client's requested North London postcode areas: N4, N8, N15, N22, N6, N19, and N7.
- Local pickup information for Wood Green station, including the collection postcode and a map link.
- Homepage guidance explaining plan selection, monthly dispatch, and the subscription process.
- Connected shop and product pages, cart access, and clear subscription calls to action.
- Contact section, social links, and messaging about supporting local children's clubs and youth activities.
- Rollz branding and corrected roll-count labels following client feedback.
- Responsive storefront layouts for browsing plans and continuing to checkout on desktop, tablet, and mobile.
Case Study Overview
The client needed a simple online business selling toilet paper through monthly subscriptions rather than one-off product enquiries. Customers had to understand how many rolls each plan included, the recurring price, and how delivery worked before subscribing. Delivery coverage was limited to selected North London postcode areas, later expanded at the client's request, so the storefront also needed to explain the service area and offer a practical collection alternative. The design needed to follow an approved reference while keeping the plan selection and purchase journey clear on mobile.
Built the storefront in WordPress with Elementor Pro and WooCommerce on Hello Elementor. Set up two monthly subscription products for 20 and 25 rolls, with the current shop displaying GBP 5.50 and GBP 6.50 per month respectively, and integrated the WooCommerce Stripe payment gateway. Created a homepage explaining the subscription process, plan quantities, monthly delivery, and the route into the product catalogue and checkout. Defined the local delivery scope around the client's selected postcode areas and presented a local pickup alternative at Wood Green station with its address and a map link. Added a contact section, social links, and the client's community-support message, and refined the Rollz branding and product quantity labels through client feedback.
Delivered a live subscription storefront with two clearly labelled monthly plans, a WooCommerce shopping journey, and visible guidance for local delivery and collection. The site presents the recurring offer in a compact format that customers can browse on mobile, while the WordPress and WooCommerce setup lets the business maintain product information, pricing, and store operations.
Technical Stack Breakdown
Elementor Pro layouts on Hello Elementor with subscription plan cards, a three-step explanation of the service, a WooCommerce menu cart, local pickup information, contact fields, and social links. Product and shop pages show the roll quantity and monthly price for each plan.
WordPress and WooCommerce with monthly subscription product types and the Stripe payment gateway, supported by local delivery configuration and a collection option. Standard WooCommerce shop, product, cart, and checkout routes provide the purchase flow.
WordPress and WooCommerce data for products, prices, customer and order information, and subscription records, alongside Elementor page layouts and media. Store administration remains within the WordPress and WooCommerce dashboard.
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